51%
of US adults use AI chatbots
AI tools now shape early buyer research. Teams use them to compare vendors, understand options, and build a shortlist before they visit a website.
AEO SERVICES
Own your category in AI search.
We help B2B SaaS and service-led tech teams understand where they show up in AI answers, why competitors get recommended, and what to fix first.
AI platforms we help you show up in
- ChatGPT
- Perplexity
- Google AI Overviews
- Gemini
- Claude
THE SHIFT IS ALREADY HERE
Why AEO matters
Buyers now ask AI tools before they click. If your brand is missing from the answer, you may never enter the shortlist.
8%
CTR with AI summary
Pew found that users clicked a traditional result in just 8% of visits with an AI summary, versus 15% when no summary appeared.
53%
have at least some trust in AI summaries
More than half of adults trust AI summaries at least sometimes. Credible sources give AI more reason to recommend your brand.
AEO is not more blog posts. It is knowing which questions buyers ask, which sources AI systems trust, and what blocks your brand from appearing in the answer.
Buyer journey in AI search
AI now shapes the shortlist before the website visit.
Buyers move through AI-assisted questions before they ever become visible in analytics. Each answer can include you, ignore you, or recommend someone else.
01 Problem research
“How do we improve AI search visibility?”
The buyer is trying to understand the problem and the category.
- AI search visibility?
- What is AEO?
- How do citations work?
02 Vendor discovery
“Best AEO agency for B2B SaaS”
The buyer is looking for possible providers.
- 01Recommended provider
- 02Competitor
- Your brand?
03 Competitor comparison
“Alternatives to [competitor]”
The buyer compares options, trade-offs, and proof.
Signal You Competitor Mentions 12 48 Citations 3 21 Proof Low High 04 Proof check
“Is [agency] credible for AI search optimization?”
The buyer looks for evidence before they ever book a call.
- Third-party reviews
- Relevant case studies
- Credible source mentions
05 Shortlist shaped
By the time buyers reach your website, AI may have already narrowed the options.
Your brand is either included, ignored, or replaced.AI shortlist- Competitor AIncluded
- Competitor BIncluded
- Your brandUnknown
Our AEO System
A simple process for finding where AI visibility breaks – and what to fix first.
- 01
Find buyer prompts
Map the questions buyers ask AI before choosing a solution.
- 02
Filter for intent
Keep prompts tied to demand, competitors, and real buying moments.
- 03
Test AI answers
See where you appear, disappear, or lose to competitors.
- 04
Find source gaps
Spot missing pages, weak proof, directories, and citation opportunities.
- 05Prioritized output
Build the roadmap
Prioritize the fixes most likely to improve AI visibility first.
Paid diagnostic
Start with a $99 AI Visibility Audit
Get a clear snapshot of where your brand appears, where competitors are winning, and which fixes matter first.
- 10–15 buyer prompts checked
- AI visibility snapshot
- Competitor mentions
- Source and citation gaps
- Priority fix list
Audit Scope
What the Audit Measures
We evaluate the visibility and credibility signals that influence how AI platforms discover, understand, and recommend your content.
AI presence
Do AI platforms mention your brand for buyer-relevant prompts?
Prompt coverage
Which high-intent questions trigger your brand, competitors, or no clear answer?
Competitor visibility
Which competitors appear more often, higher, or with stronger positioning?
Source quality
Which pages, directories, listicles, reviews, or articles influence the answers?
Citation readiness
Can AI systems understand, trust, and reference your pages?
Page structure
Are your pages clear enough for AI systems to extract entities, services, proof, and positioning?
Deliverable Preview
What you get inside the audit
Five practical views that show where you appear, who appears instead, and what to fix first.
62/100
AI Visibility ScoreSample
Moderate visibility
A simple score showing how often your brand appears across tested prompts and platforms.
Illustrative baselinePrompt MapSample
A view of which buyer prompts are strong, weak, or missing for your brand.
InfoCompTransNavHigh
Strong
Weak
Mod
Weak
MidMod
Strong
Mod
Weak
LowMod
Weak
Weak
Weak
Strong Moderate Weak
Competitor MentionsSample
A snapshot of who AI recommends instead of you.
- Competitor AMost visible
- Competitor BModerate
- Your brandKey gaps
Source GapsSample
Pages, directories, listicles, and content gaps that may influence AI answers.
| Missing source types | Impact |
|---|---|
| Industry publications | High |
| Analyst reports | Medium |
| Government / .gov sources | Medium |
| Academic / research | Low |
Priority FixesSample
A short action list ranked by likely impact and effort.
- Add expert quotes to key pages
- Improve content freshness and depth
- Add citations to industry sources
- Strengthen internal linking
- Optimize for comparative prompts
See where the gaps are before you invest more.
Get a clear view of your AI visibility, competitive standing, and the fastest opportunities to improve.
How AEO is different from SEO and GEO
SEO helps you rank. AEO helps you get cited or recommended inside AI answers. GEO is the broader practice of optimizing for generative engines.
| What changes | AEO (Answer Engine Optimization) | SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) |
|---|---|---|---|
| What you optimize for | Citations in AI answers | Rankings in search results | Inclusion in generative outputs |
| How relevance is earned | Authority, clarity, and trust | Backlinks, content, signals | Context, freshness, structure |
| Primary inputs | Prompts, entities, facts | Keywords | Prompts, content, context |
| Where you show up | AI Overviews, chat answers, voice, summaries | Search results pages | Generative tools and copilots |
| What success looks like | Visibility in the answer | Clicks from rankings | Brand recall and influence |
What happens after the audit
The audit is standalone. Ongoing work is optional.
Keep the audit
Use the findings with your internal team or current agency.
Fix priority gaps
We help improve the pages, sources, and signals most likely to affect AI visibility.
Track visibility over time
We monitor key prompts and turn changes into SEO, content, and source-building actions.
Frequently asked questions
No. This focuses specifically on AI visibility, buyer prompts, competitor mentions, citations, and source gaps. It can reveal SEO issues, but it is not a full technical SEO audit.
We can check ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews depending on the audit scope and available data.
A short visibility snapshot, 10–15 tested buyer prompts, competitor findings, source gaps, and priority recommendations.
Not for the first audit. Analytics can help later, but the first step is checking how AI systems understand and recommend your brand externally.
Usually 1–2 business days after we confirm the brand, competitors, and target category.
Yes. The audit can stay standalone, or we can help improve the priority pages, sources, and signals afterward.